Think in terms of cost per thousand and how cheap you can send a ton of mail to as many people as possible.
This is a printer-centric model that is not about YOU and your time and represents 20th century thought.
Rethink...
Paradigm shift. Think in terms of ROI, relevance to your target, and deploying technology solutions: Multi-Channel Marketing
The Result...
- Quantify and Measure the value of Marketing programs and investments!
- Grow customer knowledge, insight and conversations
- Upgrade efficiency and effectiveness of the marketing organization
- Easy and inexpensive deployment of Mail, e-mail, micro-sites, surveys and video
- Measure, Measure, Measure every aspect of every campaign
- Cut through the noise to engage your customer more effectively
Direct Mail